Helping buyers see and feel intangible services
DTZ, a large facilities maintenance service provider, had a classic sales challenge: it's difficult to describe the value of their services. Most don't get it until they experience it.
In this online experience, prospects get a virtual tour to feel the difference that DTZ services can make. Users are asked to select their biggest business pain which then customizes the environments, hotspots, and related content that they see.
On the backend, analytics track how users are moving through the site, surfacing opportunities for highly personalized lead nurture.