UPCOMING

 

HOSPITAL MARKETING NATIONAL | BOSTON

A roadmap for website personalization


April 20, 2022 | 4:00 PM ET

Personalization offers significant opportunity to drive heightened business results, to the tune of 5x to 8x the ROI. But where to get started? Join us to hear how Arkansas Children’s has outlined its roadmap and learn steps you can take to start your journey. We’ll look at the technology and tools that are critical for success and share frameworks for setting your personalization goals and strategy. Most importantly, we’ll discuss how you can have conversations with your compliance team about upholding patient privacy and trust.


Stephanie Pierce, VP Strategic Marketing, Arkansas Children's Hospital
Teri Sun, Chief Strategy Officer, White Rhino

 

PAST

 
Sitecore Symposium | ONLINE

Under the Hood: Personalization strategies to create moments of customer serendipity

 

SUSTAINABLE BRANDS | SAN DIEGO

Regenerative Design Immersive: Experience the Tools of the Trade for Transformational Innovation

 

Healthcare Internet Conference | LAS VEGAS

Closing the Loop on your SEM Investment

Is Branding a Dying Discipline?

MEET OUR SPEAKERS

The faces you'll see at conferences, meet-ups, and workshops

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Dan Greenwald
Chief Creative Officer

With a background in psychology, Dan is interested in how neuroscience, psychology, and marketing intersect to help brands build trust with consumers. Dan speaks on the topic at industry events and is a frequent speaker for MBA programs at many Boston area universities.

About-teris-team

Teri Sun
Chief Strategy Officer

As the head of White Rhino's B2Me research practice, Teri facilitates workshops about the psychology of consumer decisions – helping B2B and healthcare organizations identify messaging and content strategies that build trust across the buyer's journey.