Sitecore Symposium | ONLINE

Under the Hood: Personalization strategies to create moments of customer serendipity

October 5, 2021 | 3:35 PM ET

A good personalization strategy delivers the right content at exactly the right place and at the time that matters most. It seems like a pleasant surprise for the customer – a moment of serendipity – and becomes a trusted and welcomed interaction. Join us to hear how Arkansas Children’s is creating these moments of support for families as they understand, navigate, and coordinate care, ultimately leading to greater engagement and business growth.

Stephanie Pierce, Director of Marketing Technology, Arkansas Children's Hospital
Teri Sun, Chief Strategy Officer, White Rhino




Regenerative Design Immersive: Experience the Tools of the Trade for Transformational Innovation

OCTOBER 18, 2021 | 10:00 AM

Innovation. Sustainability. Regenerative Design. It’s one thing to say they’re instrumental to our future. It’s quite another to put it into practice. But that’s exactly what this workshop will help you do. Roll up your sleeves and experience the framework and tools you need to put what you learn at Sustainable Brands 2021 into action. In this immersive workshop, we’ll use real-world regenerative design challenges direct from participants and work together to apply the same innovation process used by leading sustainable brands like Microsoft.

JoAnn Garbin, Director of Innovation, CO+I Advanced Development, Microsoft Corporation
Seth GaleWyrick, Biomimicry Engineer, Biomimicry 3.8
Nicole Hagerman Miller, Managing Director, Biomimicry 3.8
Victoria Kindred Keziah, General Manager of Client Engagement, Biomimicry 3.8
Teri Sun, Chief Strategy Officer, White Rhino



Healthcare Internet Conference | LAS VEGAS

Closing the Loop on your SEM Investment

November 2, 2021 | 2:30 PM

While most healthcare organizations invest in SEM, not all do so effectively and with a clear eye toward determining its ROI. Hear how New York Proton Center developed a thoughtful strategy for paid search and social, effectively managed campaigns to attract the right prospective patients and accurately mapped its SEM investment directly to revenue, with a 1.62 return on investment.

Melissa Weisstuch, Marketing & Communications Manager, New York Proton Center
Teri Sun, Chief Strategy Officer, White Rhino
Jeff Steblea, Director of Business Development, Eruptr



Is Branding a Dying Discipline?

November 3, 2021 | 3:30 PM

Join us to hear why the answer is a resounding “No!” Learn how, more than ever, branding is essential to differentiating your digital patient experience - and how you can build the right business case for branding within your own healthcare organization. Learn about a framework for aligning marketing efforts to the purchase journey, feeding the top of the funnel and converting throughout. And hear how to align your measurement goals with the role and purpose of each tactic.

Helen Lauen, Director of Marketing, Proliance Surgeons

Dan Greenwald, CEO & Chief Creative Officer, White Rhino


The faces you'll see at conferences, meet-ups, and workshops


Dan Greenwald
Chief Creative Officer

With a background in psychology, Dan is interested in how neuroscience, psychology, and marketing intersect to help brands build trust with consumers. Dan speaks on the topic at industry events and is a frequent speaker for MBA programs at many Boston area universities.


Teri Sun
Chief Strategy Officer

As the head of White Rhino's B2Me research practice, Teri facilitates workshops about the psychology of consumer decisions – helping B2B and healthcare organizations identify messaging and content strategies that build trust across the buyer's journey.