Sitecore Symposium | ONLINE

Under the Hood: Personalization strategies to create moments of customer serendipity


October 5, 2021 | 3:35 PM ET

A good personalization strategy delivers the right content at exactly the right place and at the time that matters most. It seems like a pleasant surprise for the customer – a moment of serendipity – and becomes a trusted and welcomed interaction. Join us to hear how Arkansas Children’s is creating these moments of support for families as they understand, navigate, and coordinate care, ultimately leading to greater engagement and business growth.


Stephanie Pierce, Director of Marketing Technology, Arkansas Children's Hospital
Teri Sun, Chief Strategy Officer, White Rhino

 

 

Healthcare Internet Conference | LAS VEGAS

Closing the Loop on your SEM Investment


November 2, 2021 | 2:30 PM

While most healthcare organizations invest in SEM, not all do so effectively and with a clear eye toward determining its ROI. Hear how New York Proton Center developed a thoughtful strategy for paid search and social, effectively managed campaigns to attract the right prospective patients and accurately mapped its SEM investment directly to revenue, with a 1.62 return on investment.

Melissa Weisstuch, Marketing & Communications Manager, New York Proton Center
Teri Sun, Chief Strategy Officer, White Rhino
Jeff Steblea, Director of Business Development, Eruptr

 

 

Is Branding a Dying Discipline?


November 3, 2021 | 3:30 PM

Join us to hear why the answer is a resounding “No!” Learn how, more than ever, branding is essential to differentiating your digital patient experience - and how you can build the right business case for branding within your own healthcare organization. Learn about a framework for aligning marketing efforts to the purchase journey, feeding the top of the funnel and converting throughout. And hear how to align your measurement goals with the role and purpose of each tactic.


Helen Lauen, Director of Marketing, Proliance Surgeons

Dan Greenwald, CEO & Chief Creative Officer, White Rhino

MEET OUR SPEAKERS

The faces you'll see at conferences, meet-ups, and workshops

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Dan Greenwald
Chief Creative Officer

With a background in psychology, Dan is interested in how neuroscience, psychology, and marketing intersect to help brands build trust with consumers. Dan speaks on the topic at industry events and is a frequent speaker for MBA programs at many Boston area universities.

About-teris-team

Teri Sun
Chief Strategy Officer

As the head of White Rhino's B2Me research practice, Teri facilitates workshops about the psychology of consumer decisions mapping – helping B2B and healthcare organizations identify content strategies that build trust across the buyer's journey.