When a consumer is making any decision – whether it’s seeking healthcare, buying a soda, or even making a major purchase decision at work – personal, emotional connection trumps other rational and logical benefits.
We call it B2Me.
B2ME STRATEGY
Mapping the micro-moments of brand trust.
The one emotion that matters most in marketing is trust. And the consumer journey is made up of millions of opportunities to build trust – and avoid distrust. Each interaction with your brand – big or small – becomes a memory, entangled with emotion. Over time, enough of these micro-moments build up to create emotional capital that is critical when consumers are ready to make a decision. In the process, trust is won or lost.
B2Me Research
Using a psychological framework for classifying human emotions, our B2Me research process uncovers the motivations that influence consumer decision-making.
Brand Positioning
Our B2Me insights take center stage as we evaluate current and desired brand perception. From there, we identify a unique set of brand values that will close the gap and build brand trust.
Journey Mapping
Using neuroscience principles for building trust and avoiding distrust, we map individual moments in the audience journey in which you can deliver experiences consistent with your brand promise.
SERVICES
Turning ordinary content into an adventure.
The psychological motivators and customized trust levers identified in our B2Me strategy become the strategic driver for the execution of high impact digital marketing programs.
research
strategy
branding
advertising
concept development
user experience design
web development
video production
inbound & content marketing
search engine marketing
media planning
lead generation
account based marketing
sales enablement
marketing automation
technology
RESULTS
Cultivating audience engagement.
Immerse your audience in an adventure so motivating and so rewarding, that they spend exponentially more time with it.
650%
more leads
740%
more free trials
12x
more time on site
300%
uplift in online appointments
860%
higher click rates
sold out
customer events
CLIENTS
A partner for the long run.
We have a 25-year history working with B2B and Healthcare brands – some of which we've worked with for 13 years or more.
