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OUR CHARGE

Get busy docs to see more.

For years urologists around the world have used white light imaging technology in cystoscopies to look for bladder cancer. Now thanks to Olympus, Narrow Band Imaging (NBI®) enables doctors to enhance the visualization of potentially cancerous lesions in their patients. The challenge is that most urologists are not aware that this capability is already built in to their Olympus equipment.

BUILDING BRAND TRUST

Experiencing is believing.

In an iPhone-based virtual reality (VR) experience, clinicians travel into a realistic human bladder.

NBI Virtual Reality Demo [03:56]

RESULTS

Capturing eyeballs on a busy tradeshow floor.

The NBI Virtual Reality Experience was featured in the Olympus booth at the AUA (American Urological Association) – the most important event of the year for Olympus Urology. 

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"The VR experience kept our booth packed, generating many more qualified leads than any previous year."

Barrett Johnston
Director, Marketing Urology & Gynecology, Olympus Medical