mission accomplished

American Science & Engineering (A&E) need to elevate its product launch and drive global demand online.

“Since the MINI Z campaign launched, sales inquiries have dramatically exceeded our expectations and awareness of our brand has never been higher.”

Tim McCabe, VP, Marketing and Technical Sales, AS&E

4.5

minutes on site

B2ME INSIGHTS

An X-Ray into our audience's mindset.

Our target of agents, officers and officials told us about their intense passion and sense of responsibility for protecting their country. The true definition of mission-driven. So we decided to give them a mission.

An immersive idea.

It’s one thing to tell you how small the MINI Z is. It’s quite another to show you.

In this Immersive Experience, we let prospective customers use the MINI Z to inspect areas that other x-ray technology simply can’t get to – like a subway station or the backseat of a car.

LAUNCH THE MICROSITE

“I was up all night playing with your experience. Can I get an order form for 200 licenses?”

Actual prospect quote (seriously)

CREATING BUZZ

Something small is coming.

Part of what made this digital product launch so successful was the buzz we created starting with this teaser video.

MINI Z Teaser Video [00:47]

Launch your product or service to new heights.

An immersive experience is the ultimate lead generation tool for capturing prospects' undivided attention. Using game mechanics and 3D storytelling, an immersive experience is a scalable platform for intimate sales conversations.

about us

White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.

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Main office:

399 Boylston St., 6FL, Boston, MA 02116

781 862 4900