OUR CHARGE
Who doesn't love a good mystery?
SAP Lumira was a new business intelligence product with little awareness. How could we capture the attention of business analysts and get them to try the product?
Our B2Me research revealed that mild-mannered business analysts actually think of themselves as data detectives. And rightly so: they're proud of their ability to track down elusive insights no one else can find. They love a good mystery. So we gave them one.
We dreamed up a fictitious casino, a wild embezzlement scheme, a house of suspicious characters, and a mountain of data. To stand a chance of solving the crime, analysts would need to dig into the casino’s data – which meant getting a free trial of the SAP product first.
