2017 SPEAKING LINEUP

Health IT Marketing & PR Conference | Las Vegas, NV

The Science of Healthcare Audience Journey Mapping
Thursday, April 6 | 2:40pm to 3:10pm

Market research shows that when a consumer is making a decision – whether buying a car, making a major purchase decision at work or even deciding where to receive the best healthcare – personal, emotional connection trumps rational and logical benefits. Learn B2B audience journey mapping best practices from leaders like Citrix so you can better understand your customer’s psychological motivators and how to incorporate these insights into your journey mapping, content marketing and inbound strategies to build brand trust and long-term loyalty.

 

2017 Healthcare Marketing & Physician Strategies Summit | Austin, TX

Website Design: Lessons from Google and Amazon
Wednesday, May 10 | 9:30am to 10:45am

What can Google and Amazon teach us about creating great digital healthcare brand experiences? Get inspired for your next digital initiative by examining strategies from trailblazers both inside and outside of healthcare. Hear about Ochsner’s digital innovations and other exciting possibilities.

 

BrandHIT 2017: a HIMSS event | Las Vegas, NV

The One Emotion that Matters Most in Healthcare Marketing
Friday, June 16 | 12:20pm to 1:00pm

Robert Plutchik’s iconic “wheel of emotions” identifies 32 potential options to choose from, but there’s one that matters more than others: Trust. Join us to understand how the brain makes decisions and evaluates trust; hear real successes (and failures) from other B2B companies – in healthcare and beyond; and walk away with seven trust levers that you can pull across the buyer’s journey to avoid random acts of content and build brand trust and loyalty.

 

HUBweek 2017 | Boston, MA

The Neuroscience Behind Consumer Decision-Making in Advertising
Tuesday, October 10 | 5:00pm to 6:00pm

This is a free HUBweek event hosted by White Rhino
What does the brain's amygdala, limbic and executive functions have to do with advertising? If marketing is all about understanding what makes people tick—then it’s everything. Learn the secrets of how trust is built between consumers and brands—from retail to healthcare—so that advertising stimuli activate the right emotional triggers helping gain access to the brain's most complex cognitive processing areas.

 

Immersed 2017 | Ontario, Canada 

Using VR / AR For Healthcare Education and Marketing
Friday, October 20 | 5:00pm to 5:30pm

VR and immersive technology can powerfully enhance healthcare education, and make healthcare education-based marketing and sales more effective. Dan will be speaking about some of those opportunities in healthcare and will go into depth on a VR project his company recently completed for Olympus Urology. You’ll learn how VR was uniquely used to educate physicians, while at the same time driving a record-setting marketing campaign for the Olympus Urological division.

 

Greystone.Net Healthcare Internet Conference (HCIC) | Austin, TX

Making Quality and Safety Data Meaningful to Healthcare Consumers
Tuesday, October 24 | 3:30pm to 4:20pm

Ochsner Health recognized that consumers don’t define quality the same way the healthcare industry does. To help consumers learn about quality data and how Ochsner performs compared to industry benchmarks, they developed a patient-centric, game mechanics-driven interactive experience that gives consumers the ability to personalize their care recommendations. Hear how Ochsner reimagined the health system's quality and safety data experience to drive patient engagement and CRM growth for content advertising initiatives.

MEET OUR SPEAKERS

The faces you'll see at conferences, meet-ups, and workshops

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Dan Greenwald
Chief Creative Officer

With a background in psychology, Dan is interested in how neuroscience, psychology, and marketing intersect to help brands build trust with consumers. Dan speaks on the topic at industry events and is a frequent speaker for MBA programs at many Boston area universities.

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Shawn Gross
Chief Digital Strategist

With 15 years experience helping world-class health care organizations like Massachusetts General Hospital build patient-centric websites and inbound marketing programs, Shawn now speaks nationally on what the next generation digital marketing looks like for hospitals.

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Teri Sun
VP Marketing Transformation

As the head of White Rhino's B2Me research practice, Teri facilitates workshops about the psychology of consumer decisions mapping – helping B2B and healthcare organizations identify content strategies that build trust across the buyer's journey.