SHSMD Connections

What Google and Amazon are teaching healthcare marketers about website redesigns
Tuesday, October 9, 2018 | 8:30 am | Seattle, WA
Shawn Gross, Chief Digital Strategist, Healthcare Practice, White Rhino
Amber Welch, Director of Digital Content, Ochsner Health System

What can Google and Amazon teach healthcare digital marketers about best practice digital engagement, design and brand experiences that go beyond "being pretty" and attract, convert and retain meaningful business leads? Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.


Greystone.Net Healthcare Internet Conference (HCIC)

November 5-7, 2018 | Scottsdale, AZ
More details to follow



New England Direct Markating Association Symposium

How great design creates emotional engagement and brand preference.
Tuesday, March 27, 2018 | 10:00 am | Burlington, MA
Dan Greenwald, CEO, Chief Creative Officer, White Rhino


Health IT Marketing & PR Conference

Making Quality and Safety Data Meaningful to Healthcare Consumers
Friday, April 6 | 3:00 pm | New Orleans, LA
Shawn Gross, Chief Digital Strategist, White Rhino
Amber Welch, Director of Digital Content, Ochsner Health System

Consumers don’t define quality the same way we do. To help them learn about quality data & how Ochsner performs, Ochsner developed an interactive experience giving consumers the ability to personalize their care recommendations. Come see a live demo.

Healthcare Marketing & Physician Strategies Summit

The Science of Audience Journey Mapping
Monday, April 30 | 12:30 pm | Austin, TX
Shawn Gross, Chief Digital Strategist, White Rhino

Take your marketing to the next level by understanding what your audience wants and needs. Learn how to apply audience journey mapping practices from leading B2B companies to better understand patients’ psychological motivators. Hear how to incorporate insights into content marketing and inbound strategies to build brand trust and long-term loyalty.

BrandHIT Marketing Summit: A HIMSS Event

The very real impact of virtual reality in B2B marketing
Tuesday, May 8 | Nashville, TN
Dan Greenwald, CEO, Chief Creative Officer, White Rhino

It’s a common problem in B2B marketing: a product that’s difficult to explain, but as soon as prospects SEE it, they’re blown away. Join us to learn how you can let prospects experience your product using virtual reality. We’ll show you how Olympus used this proven technology to attract record numbers of trade show booth traffic and skyrocket the number of leads Olympus it went home with.


The Science of Healthcare Audience Journey Mapping
Health IT Marketing & PR Conference | Las Vegas, NV

Website Design: Lessons from Google and Amazon
2017 Healthcare Marketing & Physician Strategies Summit | Austin, TX

The One Emotion that Matters Most in Healthcare Marketing
BrandHIT 2017: a HIMSS event | Las Vegas, NV

The Neuroscience Behind Consumer Decision-Making in Advertising
HUBweek 2017 | Boston, MA

Using VR / AR For Healthcare Education and Marketing
Immersed 2017 | Ontario, Canada 

Making Quality and Safety Data Meaningful to Healthcare Consumers
Greystone.Net Healthcare Internet Conference (HCIC) | Austin, TX


The faces you'll see at conferences, meet-ups, and workshops


Dan Greenwald
Chief Creative Officer

With a background in psychology, Dan is interested in how neuroscience, psychology, and marketing intersect to help brands build trust with consumers. Dan speaks on the topic at industry events and is a frequent speaker for MBA programs at many Boston area universities.


Shawn Gross
Chief Digital Strategist

With 15 years experience helping world-class health care organizations like Massachusetts General Hospital build patient-centric websites and inbound marketing programs, Shawn now speaks nationally on what the next generation digital marketing looks like for hospitals.


Teri Sun
VP Brand Strategy

As the head of White Rhino's B2Me research practice, Teri facilitates workshops about the psychology of consumer decisions mapping – helping B2B and healthcare organizations identify content strategies that build trust across the buyer's journey.