CEO & CHIEF CREATIVE OFFICER
When a consumer is making any decision – whether it’s seeking healthcare, buying a soda, or even making a major purchase decision at work – personal, emotional connection trumps other rational and logical benefits.
The one emotion that matters most in marketing is trust. And the consumer journey is made up of millions of opportunities to build trust – and avoid distrust. Each interaction with your brand – big or small – becomes a memory, entangled with emotion. Over time, enough of these micro-moments build up to create emotional capital that is critical when consumers are ready to make a decision. In the process, trust is won or lost.
Using a psychological framework for classifying human emotions, our B2Me research process uncovers the motivations that influence consumer decision-making.
Our B2Me insights take center stage as we evaluate current and desired brand perception. From there, we identify a unique set of brand values that will close the gap and build brand trust.
Using neuroscience principles for building trust and avoiding distrust, we map individual moments in the audience journey in which you can deliver experiences consistent with your brand promise.
The psychological motivators and customized trust levers identified in our B2Me strategy become the strategic driver for the execution of high impact digital marketing programs.
Immerse your audience in an adventure so motivating and so rewarding, that they spend exponentially more time with it.
more free trials
more time on site
uplift in online appointments
higher click rates
We have a 25-year history working with B2B and Healthcare brands – some of which we've worked with for 13 years or more.
sr. ux designer
sr. database developer
ux & design director
sr. project manager