Regional Health, headquartered in Rapid City, South Dakota, is an integrated health care system for a five-state region providing community-based health care in more than 20 communities and across 32 specialty areas of medicine. The new digital experience needed to support a system that consists of 5 hospitals, 24 clinic locations and employs nearly 5,000 physicians and caregivers.
White Rhino strategists, UX designers, copywriters and web engineers set out to support a re-architected brand strategy focused on "Helping Patients and Communities Live Well” with a new, card-based digital marketing platform that would deliver responsively designed and contextually tagged content modules at the patient or caregiver’s moment of need.
White Rhino helped Regional Health re-imagine their most important digital content asset: MD profiles. Utilizing the card-based design pattern, we gave Regional Health the ability to share physician reviews and personalized success stories with audiences researching new care providers.
Explore Regional Health's redesigned hospital website at regionalhealth.org