Getting undivided attention on a tradeshow floor
Olympus technology helps doctors in search of potentially cancerous lesions in their patients. But most urologists are not aware of the capability.
In this virtual reality experience, urologists go inside a human bladder to simulate the use of Olympus technology. The more tumors you find and zap, the higher your score.
Some may call VR the latest tradeshow gimmick, but when designed the right way, it has real impact on sales – in Olympus' case, more qualified leads than any previous year.