SAP conducted a valuable Global Mobile Maturity study to help its clients understand how to take advantage of mobility trends in their own businesses (and incidentally, to help SAP sell its mobile solutions). But the resulting 113-page document takes hours to understand. Most people give up in the first 5 minutes.
So we transformed the data into a simple, visually appealing and engaging experience that allows users to quickly grasp the key survey insights and drill into data in a way that makes sense for them - based on their role, industry and geography.
The average web user spends less than 15 seconds on a page. The SAP Mobile Consumer Trends data visualization keeps visitors engaged for 7 minutes on average. We also compared it to the same content delivered in the form of a whitepaper and found the site had an eyepopping 612% more conversions.