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OUR CHARGE

Healthcare for the consumer digital age

Located in the heart of the Pacific Northwest's technology hub, Overlake Medical Center needed to create a consumer-friendly healthcare digital experience that reflected the standards that local audiences expected. Since Bellevue is home to Microsoft, Expedia, Amazon, Nintendo and others, community residents expected Uber-like experiences everywhere around them.

 

 

BUILDING BRAND TRUST

What would Google do?

Most hospital websites are structured like their complex org charts but our research showed that patients don't understand the healthcare professional nomenclature of these inwardly-facing org charts. If they don't understand this language then how will they find what they're looking for?

Our strategists, designers and developers sought a new more personalized experience, fully reimagining how users navigate a hospital website. Users simply type in plain English questions and get a dynamically generated, customized page tailored to their needs. Think Google meets Pinterest.

 

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Powerful profiles

Healthgrades integration

We layered Healthgrades provider data into Overlake's CMS profile content type to create a complete and powerful website physician profile.

Provider profiles are now filled with helpful, patient-centric decision-making content proof points including first-person bios, credentialing essentials, star-ratings, video and swappable call-to-action modules dependent on whether the provider accepts online appointment scheduling.

Healthgrades-infused robust physician profiles

 

See for yourself

Explore Overlake's redesigned hospital website at overlakehospital.org
about us

White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.

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399 Boylston St., 6FL, Boston, MA 02116

781 862 4900

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