Located in the heart of the Pacific Northwest's technology hub, Overlake Medical Center needed to create a consumer-friendly healthcare digital experience that reflected the standards that local audiences expected. Since Bellevue is home to Microsoft, Expedia, Amazon, Nintendo and others, community residents expected Uber-like experiences everywhere around them.
Most hospital websites are structured like their complex org charts but our research showed that patients don't understand the healthcare professional nomenclature of these inwardly-facing org charts. If they don't understand this language then how will they find what they're looking for?
Our strategists, designers and developers sought a new more personalized experience, fully reimagining how users navigate a hospital website. Users simply type in plain English questions and get a dynamically generated, customized page tailored to their needs. Think Google meets Pinterest.
We layered Healthgrades provider data into Overlake's CMS profile content type to create a complete and powerful website physician profile.
Provider profiles are now filled with helpful, patient-centric decision-making content proof points including first-person bios, credentialing essentials, star-ratings, video and swappable call-to-action modules dependent on whether the provider accepts online appointment scheduling.