Nuance, the leader in voice recognition software, enjoyed a heavy market share among healthcare organizations. But most customers were only familiar with its individual products like Dragon Medical, PowerScribe, and JA Thomas. To raise awareness of its broader portfolio, the master Nuance brand needed a way to connect emotionally with its audience.
9 in 10 physicians say they wouldn't recommend medicine as a profession. They told us they were desperate to get out from under increasing administrative burdens and back to the art of medicine. And our research showed that our CIO and CFO decision-makers also feel the pain of physician dissatisfaction. If clinicians are not happy they cannot effectively support the organization's documentation needs – not to mention the overall mission of providing great care.
Campaign Overview
Banner Ad
Social Post
Infographic
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Tradeshow Booth
Tradeshow Booth
Tradeshow Booth
