Nantucket Cottage Hospital was increasingly seeing patients choose off-island care in Boston. How could the hospital stay relevant in a competitive marketplace where consumers have more autonomy and choice than ever?
Whether they are full-time residents or summer-time visitors, Nantucket is a place where people go to feel well. People told us about the wonderful sense of peace and well-being the island gives them. So we knew it was important to position the hospital not just a place to get "fixed" but a place that connects with the emotional and physical well-being of Islanders.
Finding a doctor should be less like ordering off a fast food menu and more like using Yelp to find a restaurant that meets your unique needs and preferences. With a profile page for each doctor featuring lifestyle imagery of what they enjoy most about the island, patients can feel more connected to their future provider and trust that they're making the right choice.
Finding a doctor should be less like ordering off a fast food menu and more like using Yelp to find a restaurant that meets your unique needs and preferences. With a profile page for each doctor featuring lifestyle imagery of what they enjoy most about the island, patients can feel more connected to their future provider and trust that they're making the right choice.
Finding a doctor should be less like ordering off a fast food menu and more like using Yelp to find a restaurant that meets your unique needs and preferences. With a profile page for each doctor featuring lifestyle imagery of what they enjoy most about the island, patients can feel more connected to their future provider and trust that they're making the right choice.
Doctors say Ophthalmology. Patients say Eye Care. While a hospital may be organized according to medical specialties, if you want to avoid frustrating patients, your website shouldn’t be. Nantucket uses dynamic navigation to translate patient inquiries and make it easy for them to get around.
Doctors say Ophthalmology. Patients say Eye Care. While a hospital may be organized according to medical specialties, if you want to avoid frustrating patients, your website shouldn’t be. Nantucket uses dynamic navigation to translate patient inquiries and make it easy for them to get around.
