OUR CHARGE

Showcase Microsoft's vision for a sustainable future

When you hear people talk about storing data in the cloud, what they’re really talking about is storing it in a datacenter. These massive structures average 100,000 square feet in size, which is roughly equivalent to of a city block in Manhattan. The challenge is, the more datacenters the world needs, the more power, water, and land we consume to operate them. Microsoft – and the rest of the cloud industry – are at a crossroads.

In this animated film, we help Microsoft explain the paradox of scaling our computing power to fuel digital transformation – while helping to preserve the only planet we have.