Patients aren’t interested in rummaging through a digital filing cabinet of their medical records. What they need is a better understanding of what all that data means and what that data can do for them.
That’s why leading healthcare providers are developing interactive apps that live on top of the portal and translate all that data into meaningful insights, greater transparency and increased patient trust.
Through smart information design and data visualization the lab report becomes an interactive and educational app that helps patients easily grasp complex cholesterol results. And with access to related health advice and hospital services, the app gives patients the opportunity to play an active role in improving health results year over year.
White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.
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