Unlike most healthcare providers, the primary user of children’s hospital websites are not the patient. We began our B2Me research by investigating what the psychological and practical needs of the users – the family, were all about. Once we understood that parents lose a sense of identity as “parents”, we designed the website journey to fill some of those voids. We also learned through our research that families preferred visuals and content that showed children at home - enjoying the childhood they truly deserve.
White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.
Main office:
99 Hayden Ave, Suite 610, Lexington, MA 02421
781 862 4900
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