Imagine you're juggling 5 balls while running a 100 yard dash. In a blizzard. That's a little like running a crowdfunding campaign for a medical device startup. How could we build trust with a huge audience in just 4 weeks?
People with sleep apnea feel trapped. They can’t even remember what it’s like to get a good night's sleep. And the main treatment option – a clunky CPAP mask – is almost as bad as the condition itself. The majority of patients loathe the mask so much that they quit wearing it after a week.
